The story of our eco-destination begins in 2012, when several local partners involved in a joint project https://www.natura2000transilvania.ro/ , recognized the ecotouristic value of the area through a brand called "Colinele Transilvaniei / Transylvanian Highlands" for the area that overlapped the protected areas Sighişoara Târnava Mare and Podișul Hârtibaciului.
The destination "Colinele Transilvaniei / Transylvanian Highlands" stretches around the Hârtibaci valley, the left bank of the Târnava Mare river and the right bank of the Olt river. It covers an area of approximately 260,000 hectares. More than 100,000 inhabitants live in 44 communes and towns in this area.
The main attractions for tourists coming to the south of Transylvania (the Sibiu - Sighișoara - Brașov triangle) are the wild nature and mosaic landscapes, the meadows with secular oaks, the picturesque communities and the beauty of the quiet life they experience here.
The Colinele Transilvaniei / Transylvanian Highlands vision is for a future where ecotourism helps maintaining this picture and, at the same time, allowing communities to develop.
This is why, in 2015, a Destination Management Unit was created as a bridge between all those who are directly or indirectly involved in tourism in the region.
Colinele Transilvaniei / Transylvanian Highlands is a common initiative of partners who value this particular area through the projects they implement and through the support they offer for community development.
These are: Mioritics Association, Sibiu County Tourism Association, ADEPT Transilvania Foundation, Mihai Eminescu Trust Foundation, Monumentum Association, LAG Dealurile Târnavelor, WWF Romania, LAG Micregiunea Hârtibaciu, LAG Podisul Mediaşului, LAG Asociația Transilvană Brașov Nord. Fortified Churches Foundation.
Starting 2022, the management of the destination is ensured by the Colinele Transilvaniei Association, whose members are: ADEPT Transilvania Foundation, Mioritics Association, Mihai Eminescu Trust Foundation and Fortified Churches Foundation and Sibiu County Tourism Association.